BlogNitro works with bloggers, business owners, entrepreneurs and non-profits to speed up WordPress websites and blogs and non-WordPress websites. The benefits include:
- Visitors will be happier if they can get what they want quickly.
- Longer visits. If it is slow they will leave or see fewer of your pages.
- Happier visitors who stay longer have a better chance of spending more.
- Visitors with a dial-up Internet connection will visit your site because they can.
- Although quite a tiny factor, Google does look at speed factors now when ranking websites. Be faster and rank better.
- Google and other search engines can index more pages on your website.
You can read more here about why Google thinks speed is important.
This is a great article that provides a lot of information about web performance and why it matters:
http://www.phpied.com/the-performance-business-pitch/